About Us

  • Local Expertise, Professional Results

    After one too many experiences with unscrupulous lenders in a real estate transaction, founder Rob Adatto decided to take a stand toward consumer advocacy and started Cethron in 1995. With a strong emphasis on honest dealings, direct communication, and thorough research, we at Cethron Property Management continue to raise the bar with a business philosophy that says, “Customer needs come first. Always.”

  • Why Cethron?

    We know that searching for a new home or looking to rent out your property can be a challenging experience. Our goal at Cethron Property Management is to make the process as easy as possible.

    We have offices in Los Angeles and San Diego, and manage properties from the San Fernando Valley down to the border. We’re also a full-service brokerage with an emphasis in apartment and commercial building sales. We specialize in due diligence consulting and analysis for clients, whether buying or selling.

    On the hunt for an apartment or single family home? Browse through our current rental listings, and you can fill out an online application in a matter of minutes. If you’re a property owner, read about the many services we provide by clicking on our Property Management Services page.

    Current renter? To make your renting experience more enjoyable we provide numerous time-saving tools. We offer easy online rent payments, as well as online maintenance requests to make sure your issues are addressed as quickly as possible. To find out more about the services we can provide, call us or stop by for a visit today!

  • Meet Our Team

    • Bob Jackson

      Rob Adatto, Founder and Real Estate Broker

      As Founder of Cethron Properties, Rob Adatto considers ensuring the best customer service and providing oversight and guidance for realty and customer transactions his greatest responsibilities.

      He has been actively involved in San Diego’s real estate market for more than 25 years, with extensive experience in both commercial and residential transactions, acquisition, development, construction, rehabilitation and management.

      Rob has his California DRE Broker’s (#01185290) license.

      Office: (619) 295-1100 x 103
      Cell: (619) 733-9110
      rob@cethron.com
    • David

      David Adatto, Los Angeles REALTOR®

      A licensed California REALTOR® and Property Manager (DRE #01787927), David heads the Los Angeles division of Cethron Property Management. He is focused and detail-oriented, with a passion toward helping others with their goal of financial security through property ownership.

      David has a natural ability to guide people through difficult circumstances and to identify both short and long-term solutions. Using his skills as an educator and an Orthodox rabbi, David takes business ethics quite seriously and prides himself on being above-board in all aspects of his life.

      Cell: (818) 308-5641
      david@cethron.com
    • Elizabeth

      Elizabeth Palacios, Property Manager

      With a penchant for details and organization, Elizabeth keeps each of our San Diego properties running smoothly. She interfaces with both clients and vendors to quickly take care of maintenance issues and maintain each property to a high degree of care. Elizabeth loves movies and watching football, especially the Dallas Cowboys.

      Office: (619) 295-1100 x109
      Cell: (619) 454-0155
      elizabeth@cethron.com
    • Monica

      Monica Vasquez, Administrative Specialist

      Monica runs the front office for Cethron. She’s in charge of processing rent payments, work orders, and maintenance requests, along with scheduling property viewings and advertising our vacancies. Monica enjoys spending time with family and playing sports.

      Office: (619) 295-1100
      monica@cethron.com
    • Alondra

      Alondra Vasquez, Administrative Assistant

      Alondra is Cethron’s receptionist. She also assists the accounting and property management departments. Alondra’s hobbies include soccer and listening to eclectic music.

      Office: (619) 295-1100 x 101
      alondra@cethron.com
  • Privacy Notice

    This privacy notice discloses the privacy practices of Cethron Property Management, including our website, www.cethron.com. This privacy notice applies to all information collected by Cethron Property Management, including this website. It will notify you of the following:

    • What personally identifiable information is collected from you through the web site, how it is used and with whom it may be shared.
    • What choices are available to you regarding the use of your data.
    • The security procedures in place to protect the misuse of your information.
    • How you can correct any inaccuracies in the information.

    Information Collection, Use, and Sharing

    We are the sole owners of the information collected on this site. We only have access to/collect information that you voluntarily give us through rental applications, rental payment histories or other direct contact from you. We will not sell or rent this information to anyone.

    We will use your information to respond to you, regarding the reason you contacted us. We will not share your information with any third party outside of our organization, other than as necessary to fulfill your request, e.g. a maintenance request or approval/denial of a rental application.

    Unless you ask us not to, we may contact you via email in the future to tell you about new products or services, or changes to this privacy policy.

    Your Access to and Control Over Information

    You may opt out of any future contact from us at any time. You can do the following at any time by contacting us via the email address or phone numbers given on our website:

    • See what data we have about you, if any.
    • Change/correct any data we have about you.
    • Express any concern you have about our use of your data.

    Security

    We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline.

    Wherever we collect sensitive information through our website (such as social security or other identification card number, or banking/credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a closed lock icon on your web browser, or looking for "https" at the beginning of the address of the web page. These will be visible when you are filling out the online application or when you are logged into the tenant or owner portal.

    While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, application approval/denial or customer service) are granted access to personally identifiable information. The computers/servers and “hard copy” files in which we store personally identifiable information are kept in a secure environment.

    If you feel that we are not abiding by this privacy policy, you should contact us immediately via telephone at (619) 295-1100 or via email: applications@cethron.com.

Our Location

San Diego
2835 Camino Del Rio S. # 230
San Diego, CA 92108
TEL (619) 295-1100
FAX (619) 299-8605
EMAIL info@cethron.com


Los Angeles
P.O. Box 4806
Valley Village, CA 91617
TEL (818) 308-5641
FAX (866) 872-6188

CalBRE #01526142